The San Diego Tribune: Owner takes stock of Juniper & Ivy at year five
While Juniper & Ivy now feels like a standard-bearer on San Diego’s culinary scene, it wasn’t always such a sure thing. In fact, the 250-seat dinnerhouse might never have opened if the New York-raised Rosen had understood how risky it was to open a high-end restaurant on then-sleepy Kettner Boulevard and build its concept around a celebrity chef, Richard Blais. Fortunately, it worked out beyond Rosen’s imagination, and Juniper & Ivy’s success spawned a second new concept, the fast-casual quick-service chain Crack Shack, which will open its sixth location in Las Vegas this July.
In honor of the restaurant’s fifth birthday, we asked Rosen five questions: